The Mark

Charcoal on paper. Default on cream, sand, and white grounds.

Cream on charcoal. Default on dark grounds, gear, and vehicles.

Tree mark — avatars, favicons, stamps

Horizontal — tight vertical spaces

Stacked — square-ish placements

App icon — cream tree on charcoal field

Rules

Clear space on all sides: the height of the "T".
The distressed texture lives in the file — never re-draw it flat, never add new distress.
Two ink colors exist: charcoal #111110 and cream #F2ECE0. Nothing else.

Never

No hunter green — the green lockup is retired everywhere.
No outlines, drop shadows, gradients, or rotation.
No placement on mid-tone photos without a charcoal or cream plate behind it.

02

Color

Warm-neutral charcoals over paper tones, seasoned with bark bronze. The charcoals read as black but stay warm — never use a cold blue-black. Click any swatch to copy its hex.

Ink

Paper

Accent

Earth & utility

Retired — do not use

#2B3A2E

#3D5240

#1A2B1E

#1F3528

The hunter greens (site) and deep green (legacy emails). If one of these appears in new work, it's a bug.

03

Typography

Display — Inter Black · uppercase · tracking-tight · leading 0.9

Protect your trees.
Restore your land.

Eyebrow — bold · uppercase · tracking 0.2em · accent

ISA Certified Arborist • MN Tree Inspector

Body — regular · relaxed leading · slate on paper

Expert tree health care, invasive species management, and native landscape restoration for Central Minnesota — explained plainly, backed by science.

Inter

One family for everything, loaded at 300–900. Headings run heavy; body runs regular. No second typeface.

Weights in service

900 — display, H1/H2
700 — buttons, labels, eyebrows
600 — card titles
400 — body copy

Numbers & code

Credentials and hexes set in mono or tabular-nums: SO-6647AU · #20104578 · #20266038.

04

Voice

Authoritative, not arrogant

We are the credentialed experts, and we explain why a treatment matters without talking down.

Say: "EAB kills untreated ash within 3–5 years. Treated early, survival is the norm."

"Trust us — we know trees."

Rugged & direct

Short sentences. Concrete claims. No flowery filler.

Say: "We protect what matters."

"We lovingly nurture your arboreal companions on their wellness journey."

Deeply local

Minnesota canopy, Minnesota threats, Minnesota seasons — named specifically.

Say: "Buckthorn holds its leaves into November — that’s the removal window."

"We serve customers everywhere with all their outdoor needs."

05

In Use

Buttons on paper

Primary — bronze Secondary — charcoal Ghost

Buttons on charcoal

Primary — bronze Ghost — cream

Social share card: cream lockup on charcoal with bark baseline

Share card. Cream lockup centered on charcoal, bark baseline rule. Used for OG/social across web and app.

Assets

Need vector or print-res files? Email info@timberandnative.com.

BrandGuide